After living in New York for several years, owner Lily Savitch had the vision of translating the unique feeling of Nolita boutiques into an intimate shop that was compatible with the Los Angeles market. “Boutiques in Nolita fit their neighborhood in Manhattan,” says Lily. “I chose La Brea not only because it fit my store concept but because it’s the next go-to destination for women in search of fresh and stylish clothing.”
The interior space boasts 14 foot ceilings, walls lined in chic, matte black wallpaper with gold-leaf print, and steel blue concrete floors. Lily hired artist Chris Bettig to fashion racks and shelves from raw walnut planks that soar toward the ceiling, emphasizing the natural light and height of the structure. For a touch of old Hollywood glamour, the space is embellished with deco-style crystal chandeliers, vases filled with ostrich plumes, and shimmering gold drapes pulled back to reveal softly lit dressing rooms reminiscent of a starlet’s private boudoir.
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